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RSM International Unveils Dynamic Visual Brand for 2030 Global Strategy

January 24, 2024

In a strategic move towards realizing the ambitious “2030 Global Strategy,” RSM International proudly announces the launch of an innovative visual brand, marking a significant milestone in the evolution of the organization.


Since the establishment of a unified brand in 2015, RSM’s distinctive logo, colors, and iconic member-centric portrait style have garnered global recognition. Today, we take a bold step forward with a new visual design strategically crafted to elevate our global presence and underscore our distinctiveness in a competitive landscape.

A Modern Twist on Tradition

The revamped design places RSM’s esteemed members front and center, now set against a backdrop of Midnight Blue, fostering a more casual ambiance. This deliberate shift empowers each member to convey their unique personality while staying aligned with the RSM brand.

Introducing “Pattern of Progress”

Embracing innovation, the introduction of “Pattern of Progress” signifies a paradigm shift. Crafted from the bottom left to the top right, this avant-garde style exudes a digital ambiance, symbolizing our commitment to thriving in a constantly evolving landscape. It mirrors our dedication to collaborating with clients and tailoring bespoke solutions to meet their dynamic needs.

Navigating Change with Purpose

The brand reconstruction is a pivotal response to the dynamic nature of the contemporary world. RSM remains committed to positioning itself as an even more attractive, modern, and fresh entity—a digital and global organization ready to meet the challenges of the future.

RSM Shiodome Partners: Pioneering the Change

As RSM Shiodome Partners, we are excited to align ourselves with this visionary design change. In the coming weeks, our digital platforms, including the website and social media channels, will undergo a phased update to reflect this dynamic new identity. We remain steadfast in our commitment to enhancing the awareness of RSM in Japan and beyond.

Contact Information

For media inquiries and further information, please contact:

RSM Shiodome Partners
Email: inquiry-jp at rsmsp.jp (replace ‘at’ with ‘@’)