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PKFのロゴとFamily Tree

本日はPKFが大切にしているロゴとFamily Treeについてご紹介です。

【右】
PKFのロゴです。目に見えないサービスを提供している私たちの業界において、ブランディングは非常に重要です。

【左】
PKFが大切にしている5つのバリューである「Passion(情熱)」、「Teamwork(チームワーク)」、「Clarity(明瞭さ)」、「Quality(品質)」、「Integrity(誠実さ)」を表している「Family Tree(家族の木)」です。

Teamwork
We are advisers without borders. Our member firms are independently owned and managed. Strong personal relationships enable us to work seamlessly. We treat our fellow members’ clients as if they were our own. We respond on time, we charge fairly and we respect one another’s relationships.

Clarity
We initiate clear and direct action. We are open and transparent at all times. We are consistent with our approach. We convey our message plainly and concisely, avoiding jargon.

Passion
We have an appetite for progress. We strive to exceed our clients’ expectations by being responsive, by being creative and by going the extra mile to deliver superior outcomes. We require our people to continue to grow personally and professionally by providing opportunity and training. We embrace diversity and respect individual and cultural differences. Foremost we encourage everyone at PKF to love what they are doing and to reflect this in their client relationships. We are very much a PKF family.

Quality
We apply the highest standards of quality to our work. We adopt a policy of continual staff upskilling and member adherence to our network requirements. We are globally regulator compliant with adherence to local requirements where these are more stringent. We constantly question, review and test compliance with these standards through strict adherence to our processes of inspection. We are all party to the PKF Commitment.

Integrity
Our individual voice defines us in our communities and local markets but our collective integrity is what sets us apart. We have shared standards and a mutual respect for entrepreneurs and influential leaders, which extends our voice and reach. There is a recognition of the individuals who represent the member firms and a strong sense of support and encouragement to make things happen, together.

PKFメンバーファームの日本代表として東京から世界のクライアントをご支援できればと思います。

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